Discover Italia

Curated Experiences  •  Local Connections  •  Professional Service

From inspiration and planning to logistics and support, we craft seamless, authentic travel experiences for individuals and travel advisors.

FOR TRAVELERS
FOR ADVISORS

Who We Serve

DIY Travelers

No two travelers are the same—so no two trips should be either! That's why we design, plan, and deliver high-quality travel experiences tailored to your style, pace, and interests.

PLAN YOUR TRIP

Travel Advisors

Need a trusted partner in Italy? We support travel advisors with reliable service, local expertise, and organized support so you can deliver standout trips with ease and confidence.

PARTNER WITH US

What Sets Us Apart

✓ CURATED EXPERIENCES

A thoughtful mix of timeless classics and hidden gems, all tailored to your unique needs and travel style.

✓ LOCAL CONNECTIONS

Insider knowledge and a trusted network of on-the-ground partners ensures meaningful, immersive experiences.

✓ PROFESSIONAL SERVICE

Count on professional service, clear communication, and organized support from start to finish.

Featured Destinations

Whether you’re dreaming of ancient cities, vineyard tours, or coastal escapes, our curated destination pages help you discover what makes each region unique—and how we can help you explore it.

Venice

Venice

Quaint cafes and seasonal markets are connected by a maze of canals in Italy’s famous floating city. With our trusted guides, you’ll uncover regional specialties, special views, and local hotspots.
Discover Venice

Tuscany

Tuscany

Comprised of ten unique provinces, Tuscany has lots to offer! Sip wine in the vineyards of San Gimignano, get lost in the history and charm of Lucca, or explore churches around every corner in Florence.
Discover Tuscany

Rome

Rome & Beyond

Italy’s capital city boasts a wide variety of experiences and activities. From archeological sites, to hidden trattorias, to an eclectic selection of easily accessible neighborhoods, Rome has something for everyone.
Discover Rome

Amalfi Coast

Amalfi Coast

An iconic and dreamlike destination, the Amalfi Coast is understandably famous for its sparkling turquoise waters, fragrant lemon groves, and sheer cliffs sprinkled with pastel-colored homes.
Discover Amalfi Coast

Sicily

Sicily

With glistening water, powdery white sand, and hillside backdrops, Sicily is home to the most beautiful beaches in the world. Once on dry land, enjoy the lively capital of Palermo or the hilltop city of Taormina.
Discover Sicily

Puglia

Puglia

Puglia is located in the south of Italy, on the "heel" of the country's boot-shaped peninsula. Famous for its production of olive oil and wine, this region is recognized by locals for its beautiful beaches, historic towns and castles, and local specialties like orecchiette pasta and panzerotti.
Discover Puglia

Lake
Como

Lake Como

Lake Como is a beautiful destination located in the Lombardy region of northern Italy, just a short trip from Milan. It's known for its peaceful views, charming towns, and luxurious villas, and is a popular destination for boating, hiking, and enjoying the outdoors.
Discover Lake Como

Milan

Milan & Beyond

A bustling metropolis in the north of Italy, Milan is known for high-end fashion, gothic design, and iconic restaurants. Outside the city, the surrounding towns and lake destinations feature luxurious villas and opportunities to enjoy boating, hiking, and skiing.
Discover Milan

Naples & Islands

Naples & Islands

Narrow cobblestone streets, stunning seaside views, and authentic pizzerias offer a glimpse of authentic Italian life in Naples, the capital city of the Campania region. Easily accessible by boat, its nearby islands are famous for their thermal baths, stunning coastlines, and colorful houses.
Discover Naples
Browse Destinations

What Our Clients Are Saying

"I am a travel advisor and working with Discover Italia has been a wonderful experience! I have clients traveling to multiple cities in Italy this summer and they needed a bunch of tours, transfers, excursions. They planned everything out saving me so much time. My clients loved every single thing they suggested and even tried to extend their trip so they could fit everything proposed into their 9-day timeframe. Communication was prompt and clear - I will definitely be using Discover Italia again for clients traveling to Italy."
Alana, Luxury Travel Advisor
Alana, Luxury Travel AdvisorWashington, DC
"The whole Discover Italia team did an amazing job with our recent trip to Florence and Rome! They worked closely with us to plan out the trip beforehand and lock in all sorts of private tours, transportation, dinner reservations and wine tasting. We arrived to Italy fully confident in all of our plans and all of it felt stress free. Lastly, the quality of our private guides was incredible. We learned so much and genuinely enjoyed their company! Start to finish, it was a fantastic trip and I'm so grateful we were introduced to the Discover Italia team. Anytime we return to Italy it will be with their assistance."
Robert & AmandaNew York, NY
"I am a travel consultant and recently had the pleasure of partnering with Discover Italia on a client's Italian vacation. They went above and beyond to organize my client's tours and experiences. They suggested off the beaten path ideas because my clients had already seen and done all the major sights on previous vacations. Communication was seamless, organization was detailed. I would not hesitate to partner with Discover Italia again. Thank you so much."
Caroline, Travel Advisor
Caroline, Travel AdvisorLos Angeles, CA
"I wish I could hire Discover Italia to plan all my trips around the world. My husband and I went to Rome and Siena to celebrate his 40th birthday, and they created a fantastic itinerary for us, including private tours of historical landmarks, recommendations at Michelin-star restaurants, and unique experiences we wouldn't have found otherwise. It was a trip we'll never forget, and I'm grateful to the Discover Italia team for helping us make such lasting memories!"
Chrissa
ChrissaChicago, IL
"Renee from Discover Italia is amazing. They organised a number of private tours for me in Rome and Florence as well as a private boat trip on the Amalfi. Everything was perfect! Renee is so responsive and helpful I wish they organised things in other countries as well. I wouldn't hesitate to use them again and highly recommend!"
Kathy, Travel AdvisorDallas, TX
"We are so grateful to have had such a well-planned and well-executed trip! The combination of structure and flexibility and the on-location support made all the difference. Normally we say that when we travel with our daughters it's a trip, not a vacation, but our experience with Discover Italia allowed us to truly relax as a couple and as a family!"
Casey
CaseyNew York, NY
"The Discover Italia team was consistently available and highly responsive! They were able to pivot plans effortlessly. The knowledgeable suggestions, surprisingly extensive network, and flexibility allows the team to work to facilitate amazing experiences tailored to the holiday-maker, rather than a rigid agenda of activities. Thanks!"
John
JohnNew York, NY
"My ancestors on my father's side come from Ischia. Thank you for making our family trip to this beautiful, lesser known island possible so we could rediscover our roots!"
Patsy & Chris
Patsy & ChrisBoca Raton, FL

Resource Center

Browse the latest guides and articles from our resource center, where you’ll discover travel tips, cultural insight, and planning inspiration. 

In Memoriam: Pope Francis (1936–2025)

Pope Francis passed away on Easter Monday at 88 years old, leaving behind a legacy of reform, humility, and inclusion. As the Vatican prepares for his funeral and the conclave to elect a new pope, visitors to Rome may notice temporary changes. Here’s what to expect—and how to travel with care during this historic moment.

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Tipping in Italy: Insights & Etiquette for Travelers

Tipping in Italy isn’t always expected, but knowing when and how to tip can make all the difference. From restaurants and cafés to private guides and transfers, this guide breaks down the etiquette for every scenario you’ll encounter—plus a handy cheat sheet and FAQ to screenshot and save.

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Italy’s Hilltop Towns: Scenic Villages You Need to Visit

Italy’s hilltop towns are full of history, charm, and stunning views. Wander medieval alleyways, sip wine in picturesque piazzas, and take in breathtaking landscapes from towns perched high above the countryside. From Montepulciano to Civita di Bagnoregio, these timeless destinations offer an authentic taste of Italy’s past and present.

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Italy’s Most Beautiful Gardens & Outdoor Spaces

Italy is home to some of the world’s most breathtaking gardens, from the Renaissance splendor of Boboli Gardens in Florence to the terraced fountains of Villa d’Este. Whether you’re strolling through lush landscapes or admiring dramatic coastal views, these outdoor spaces offer a peaceful escape into Italy’s natural beauty.

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Italian Romance: A Guide for Couples

Italy is the perfect destination for love—whether you’re planning a honeymoon, anniversary, or just a romantic escape. From breathtaking destinations to intimate experiences, we’re sharing the best ways to add romance to your trip (plus some Valentine’s Day gift ideas for the Italy-loving romantic in your life)!

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